After receiving the brief I proceeded to research into the industry where the business fits, I also looked into the brand story and tried to see how it aligned with its mission and vision.

I noticed that for many brands in this industry, their identity of the brand was leaned heavily on the clients/artist they worked with.
I wanted design an identity that speaks for its own self and the clients/artist(e)s can take queues from

I sketched out as many ideas as possible, then proceeded to illustrate these early sketches

for the initial concepts, I played around with the O's in 'cokoon'. I noticed that stacking the outlined O's created a shape that vaguely looks like a cokoon

I also worked out other ideas I had. I centred the direction around the ‘K’ in Cokoon. A bit soft but still bold. The concept is to show the blossom the comes with a butterfly emerging from its cocoon.

Played around with the K to create what can be interpreted as simplified illustration of a butterfly wing. When one K is mirrored and placed on the straight side of the other K, we can also see a bit more clearly the butterfly wing. 

With a bit more tinkering, the final logo icon was morphed from the ‘O’s in Cokoon. It is also supposed to have a semblance of an actual cocoon. The second set of ‘O’s in Cokoon is also morphed to form an infinity loop 

It is expected that any brand - personal or corporate that comes to the Cokoon should unapologetically standout. and I tried to depict that with bold sans-serif type.

I created a brand guide to make sure that the brand is represented correctly and consistently across all media as well as provide usage guidelines for any future uses 

Overall it was a fun and learning experience working on the project. All that was crowned by the clients pleasure with the final outcome